A New Look for Assorted Digital
If you've known Assorted Digital for a while, you've probably noticed that we’ve recently rebranded. Our previous logo and visual identity served us well during our early years, but as our work evolved, we realized our brand no longer reflected who we are or how we serve our clients. The previous design leaned playful and illustrative, whereas the new identity is more refined, strategic, and professional without losing the personal touch that has always defined us.
At the center of the new logo is a simple AD monogram. The design is intentional. The angular "A" represents structure, clarity, and direction. The "D" surrounds it, representing support, partnership, and continuity. Together, they reflect the way we approach our work: helping organizations build a strong digital foundation while providing ongoing guidance and support.
The colors tell a story as well.
Deep Navy represents trust, stability, and professionalism. It's the confidence clients should feel when they partner with us.
Copper represents growth, creativity, and momentum. Digital strategy isn't simply about maintaining a website—it's about helping organizations move forward.
Warm Sand reminds us that behind every website, search result, and marketing campaign is a real person. Businesses are built by people, and people deserve personal support.
Ultimately, this whole idea is reflected in our new tagline: Digital Strategy. Personal Support. Because while technology changes, our philosophy remains the same. We believe businesses, churches, nonprofits, and organizations deserve a trusted partner who understands their goals, communicates clearly, and helps them navigate an increasingly complex digital world.
This rebrand is more than a new logo or colors. It represents our ongoing commitment to the kind of work we want to be known for: thoughtful strategy, dependable support, measurable results, and long-term relationships.
